Email newsletters are great for reaching current and potential customers. They can remind readers of your existence on a monthly or weekly basis, and give them useful and entertaining information on subjects related to your products.
Or they can turn people off and have them heading for the unsubscribe link as fast as possible. Many newsletters run the risk of being by turns offensive or in most cases simply boring, offering little content that is relevant to readers. How do you avoid the trap of irrelevance? Here's seven things you should avoid at all costs when crafting your next email newsletter.