This is the guest post written by Nick Dimitriou.
You have created a great looking email, worked hard on getting the graphics right and ensured that your email looks good on all devices.
Wouldn’t it be a pity if it was not delivered to your subscribers’ inbox and ended up in their spam folder instead?
Deliverability is a hot topic for email marketers. Email providers, such as Gmail, Yahoo Mail & Outlook are constantly innovating on how to provide the most productive email inbox to their users, as this is a very competitive market.