How to Send Bulk Emails without Spamming the Inbox of Customers

Guest post written by Rohan Mendiratta

Bulk emails, when utilized correctly, are an excellent way of reaching many people and prospects in a short period. These campaigns make it simple for marketers to advertise their businesses, sell products, and build relationships.

To achieve a favorable return on investment from any bulk email campaigns, your emails must arrive in the recipients’ inbox. Your campaign will suffer if your delivery rate is low. Spam is one issue that affects email delivery rates.

Email Infrastructure Issues and How to Deal With Them

Marketers usually focus on the content of their email campaigns, subscribers’ lists, and engagement rates. However, there is another crucial aspect of the email marketing success — deliverability rate. Who does care about your impeccable email copy when it’s never delivered?

Email deliverability depends on the properly configured email infrastructure, and there is a list of tech things you need to be aware of as a marketer. If your company uses its own email infrastructure, you need to know the basics and be able to solve the issues with your tech team. If you trust email sending to the email provider, you should understand their capabilities and available options.

In this post, we will explain the fundamentals of the email infrastructure, describe what can potentially go wrong, and how to fix that.

Tips and Tricks to Improve Your Email Deliverability in 2020

This is the guest post written by Iuliia Nesterenko.

In general terms, email deliverability is an indicator that tells you if your emails are successfully being delivered to your recipient’s Inbox.

Different email clients have a different Inbox structure: Gmail has 5 default categories (3 basic and 2 optional); Outlook allows to create 2 tabs; Yahoo Mail offers a tabbed interface where you can create a tab based on your own emails; other clients have their own categories. But whatever the client, emails are considered delivered if they land to Inbox or any of its tabs and not to Spam.

How DKIM Works for Non Technical People

This is the guest post written by Steve Chou.

Email spam is a huge problem among ISPs. Because email has no gatekeeper, anyone can send an email to whoever they want under any name and impersonate other senders.

What’s worse, spam can be sent out in massive volume by bots and networks of infected computers.

If you take a quick look at your spam folder, you’ll probably see fake or spoofed emails from well known companies and even your friends! For example, I receive at least 2 or 3 fake emails impersonating Paypal every day.

How does your ISP know the difference between a real and a fake email? One way to tell whether an email is genuine or not is with DKIM.

5 Pieces of Advice on How to Restore the Sender’s Reputation

This is the guest post written by Donald Fomby.

With so many startups, firms and international companies utilizing email marketing as a means of raising brand awareness, some will inevitably become more welcome than others in inboxes across the globe. Whether you have an already developed email marketing strategy in place or are looking for ways to generate relevant leads by introducing it to your business model in the near future, the sender’s reputation of your campaigns should be taken into account.

Enhance Your Email Deliverability With These 6 Actionable Ways

This is the guest post written by Nick Dimitriou.

You have created a great looking email, worked hard on getting the graphics right and ensured that your email looks good on all devices.

Wouldn’t it be a pity if it was not delivered to your subscribers’ inbox and ended up in their spam folder instead?

Deliverability is a hot topic for email marketers. Email providers, such as Gmail, Yahoo Mail & Outlook are constantly innovating on how to provide the most productive email inbox to their users, as this is a very competitive market.

Designing HTML Email for Better User Experience and Deliverability

When creating an HTML email for a newsletter, email designers have to consider a lot of things. First of all, they should think about rendering across different email clients and applications.

Fortunately, most email users read email messages only in a few email clients. The recent Litmus report provides statistics on email client usage where you can see that there are only a few major email clients like Microsoft Outlook and Apple and web-based clients such as Gmail, and YahooMail stand out.

Newsletter Software for Small Business

EasyMail7 Email Newsletter Software

Get into more inboxes

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Send Emails via Amazon SES or in-house mail server without paying a per-email fee

Keep your subscribers data in house

Connect to a variety of CRM databases (without sharing your data)

Who Trusts EasyMail7 Email Newsletter Software to send awesome newsletters

Email Newsletter Software customers

If you are an online marketer, business owner or someone who is looking for creating your own email newsletter and sending it to your subscribers or clients, then you should be seeking for software to help you design and send newsletters. Certainly, preparing an email newsletter and delivering it to thousands of contacts one by one can be hard and time-consuming task. That is why you need newsletter sending software.

How to Collect Data from Inbound Emails and Insert It into MS Access Database

When you are running an online business, you most likely maintain a database with the customers’ names, email addresses, order numbers, activation keys, purchased products, postal addresses, phone numbers, and other personal information you may gather. This huge amount of data needs to be processed when the order is received and needs to be updated if a customer changes the email address or leaves the company.

G-Lock Email Processor helps you collect the data from incoming email messages and add a new record to your MS Access database or update data in the MS Access database based on a received message. The MS Access database can reside on your local computer or on your network.

How to Parse Restaurant Reservation Emails Automatically

Using your website to drive restaurant bookings?

G-Lock Email Processor offers an automated solution that allows your restaurant to parse reservations coming as emails and aggregate data into one place.

Whether you are receiving booking emails from your own website, or other 3rd party sources, you can extract all the information from those emails, and send it to a variety of tools to ease your booking processing tasks.