Email Infrastructure Issues and How to Deal With Them

Marketers usually focus on the content of their email campaigns, subscribers’ lists, and engagement rates. However, there is another crucial aspect of the email marketing success — deliverability rate. Who does care about your impeccable email copy when it’s never delivered?

Email deliverability depends on the properly configured email infrastructure, and there is a list of tech things you need to be aware of as a marketer. If your company uses its own email infrastructure, you need to know the basics and be able to solve the issues with your tech team. If you trust email sending to the email provider, you should understand their capabilities and available options.

In this post, we will explain the fundamentals of the email infrastructure, describe what can potentially go wrong, and how to fix that.

Tips and Tricks to Improve Your Email Deliverability in 2020

This is the guest post written by Iuliia Nesterenko.

In general terms, email deliverability is an indicator that tells you if your emails are successfully being delivered to your recipient’s Inbox.

Different email clients have a different Inbox structure: Gmail has 5 default categories (3 basic and 2 optional); Outlook allows to create 2 tabs; Yahoo Mail offers a tabbed interface where you can create a tab based on your own emails; other clients have their own categories. But whatever the client, emails are considered delivered if they land to Inbox or any of its tabs and not to Spam.

How DKIM Works for Non Technical People

This is the guest post written by Steve Chou.

Email spam is a huge problem among ISPs. Because email has no gatekeeper, anyone can send an email to whoever they want under any name and impersonate other senders.

What’s worse, spam can be sent out in massive volume by bots and networks of infected computers.

If you take a quick look at your spam folder, you’ll probably see fake or spoofed emails from well known companies and even your friends! For example, I receive at least 2 or 3 fake emails impersonating Paypal every day.

How does your ISP know the difference between a real and a fake email? One way to tell whether an email is genuine or not is with DKIM.

5 Pieces of Advice on How to Restore the Sender’s Reputation

This is the guest post written by Donald Fomby.

With so many startups, firms and international companies utilizing email marketing as a means of raising brand awareness, some will inevitably become more welcome than others in inboxes across the globe. Whether you have an already developed email marketing strategy in place or are looking for ways to generate relevant leads by introducing it to your business model in the near future, the sender’s reputation of your campaigns should be taken into account.

Enhance Your Email Deliverability With These 6 Actionable Ways

This is the guest post written by Nick Dimitriou.

You have created a great looking email, worked hard on getting the graphics right and ensured that your email looks good on all devices.

Wouldn’t it be a pity if it was not delivered to your subscribers’ inbox and ended up in their spam folder instead?

Deliverability is a hot topic for email marketers. Email providers, such as Gmail, Yahoo Mail & Outlook are constantly innovating on how to provide the most productive email inbox to their users, as this is a very competitive market.

Designing HTML Email for Better User Experience and Deliverability

When creating an HTML email for a newsletter, email designers have to consider a lot of things. First of all, they should think about rendering across different email clients and applications.

Fortunately, most email users read email messages only in a few email clients. The recent Litmus report provides statistics on email client usage where you can see that there are only a few major email clients like Microsoft Outlook and Apple and web-based clients such as Gmail, and YahooMail stand out.

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If you are an online marketer, business owner or someone who is looking for creating your own email newsletter and sending it to your subscribers or clients, then you should be seeking for software to help you design and send newsletters. Certainly, preparing an email newsletter and delivering it to thousands of contacts one by one can be hard and time-consuming task. That is why you need newsletter sending software.

Skyrocket Your Open Rates With Irresistible Email Subject Lines

Reading, answering and deleting emails has become a significant part of an average office worker’s day. Studies show about one quarter of employees’ time is spent on emails, and each receives around 108 a day.

Those statistics come from research by McKinsey Global Institute and International Data Corp. and Radicati Group. As astonishing as these numbers are – and some people might laugh at 108 a day, receiving twice that or more – the statistics point to how incredibly difficult it can be to cut through the clutter with a message that works.

Top 11 Best Web Analytics Tools

Analytics have always been a part of a business. Tracking of clicks, taps, swipes, form submissions, page views, registrations answers the business questions that actually matter, in real-time.

How many people hit your home page and convert to paid customers? How many drop off? Which step of your registration is making them go away?

What’s Killing Your Inbox Deliverability and How to Improve It Today

No matter how perfectly you design your email, it is a waste of time if the email is delivered to the spam folder where your subscribers won't see it. This unenviable fate awaited one out of five marketing emails sent this year. So, it’s your task as an email marketer to improve Inbox deliverability and performance of your overall email campaign.

According to the email deliverability study conducted by Return Path, global email deliverability rates have dropped from 83% last year to 79% in 2015.