Top 10 Best Web Analytics Tools

Analytics have always been a part of a business. Tracking of clicks, taps, swipes, form submissions, page views, registrations answers the business questions that actually matter, in real-time.

How many people hit your home page and convert to paid customers? How many drop off? Which step of your registration is making them go away?

Using a solid analytics tool, you can figure out where and when you’re losing users and compare conversion rates between user segments.

An automatic tracking of all client-side events on your site provides a peace of mind that you are not missing out on important metrics.

Well, the question is where you can find a good analytics tool for collecting user-based metrics on your site or blog?

In this post, we share a list of awesome analytics tools for gathering actionable and comprehensive metrics on your marketing campaigns.

1. Heap

Heap automatically captures every user action in your web or iOS app and lets you measure it all after the fact. Heap provides instant and retroactive analytics. You can define analytics events using a simple, point-and-click interface. You can track events and generate important metrics instantly, without touching code.

Heap has a free plan limited to 5,000 sessions/month and paid plans with a 14-day free trial.

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Website: heapanalytics.com

2. Clicky

Clicky provides real-time web analytics with a high level of detail on every segment of visitors. Clicky lets you see every visitor and every action they take on your web site, with the option to attach custom data to visitors, such as usernames or email addresses. You can analyze each visitor individually and see their full history.

Clicky has both free and paid plans. All new accounts automatically get a free 21 day trial of premium service, with access to all features and the ability to track up to 3 web sites and 1,000,000 daily page views (total, across all sites). You can upgrade any time during or after the trial.

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Website: clicky.com

3. Kissmetrics

Kissmetrics delivers key insights and timely interactions to turn visitors into customers. Kissmetrics tracks individual and group visitor behavior from their first anonymous visit, through each conversion, to their lifetime value. You can segment your traffic to see who converts best and grow that ideal audience. You can even export lists to contact specific segments with a tailored message.

Kissmetrics has paid monthly plans and offers a free trial for each plan.

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Website: kissmetrics.com

4. Woopra

Woopra builds a comprehensive profile for every single one of your users. You can sync your customer data and track all their activity, not only from your website and mobile app, but also from your other touch points, such as email, help desk, and live chat. All in real-time. You can tailor your reports by using Woopra’s deep segmentation or even creating a completely custom report.

Woopra has a free plan limited to 30,000 actions/month and paid plans. They also allow to try their service completely free.

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Website: woopra.com

5. Google Analytics

Data collection and management with Google Analytics provides a single, accurate view of the customer that can be customized to your needs and shared across the organization. Real-time views let you know which new content is popular, how much traffic today’s new promotion is driving to your site, and which tweets and blog posts draw the best results. Reports can be segmented and filtered to reflect the needs of your business.

Subscription to Google Analytics is free. You’ll get a tracking code to paste onto your pages so Google knows when your site is visited. In a few hours you’ll be able to start seeing data about your site.

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Website: google.by/analytics

6. Mixpanel

Mixpanel gives you the ability to easily measure what people are doing in your app on iOS, Android, and web. If you launch a new version of your app or a new feature, you can use Mixpanel to drill in and find out exactly how people are using it right away to figure out how to make your product better.

Mixpanel has free Engagement and People plans and paid monthly plans.

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Website: mixpanel.com

7. Segment

Segment collects customer data with one API and sends it to hundreds of tools for analytics, marketing, and data warehousing.

Segment has free Integrations and Warehouses plans and paid monthly and annual plans. All plans come with a 14-day free trial.

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Website: segment.com

8. Calq

Calq provides advanced custom analytics for mobile and web applications. Calq lets you drill down into a real-time feed of a customer’s actions as they happen, as well as displaying detailed profile information about the customer so you can get better insight by seeing what your customers are doing on a granular level and find out which of your features a particular customer uses most.

Calq has paid monthly plans that are based on the number of active users you track in a single month. And you can use it free if you measure less than 1,000 users per month.

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Website: scalq.io

9. UXCam

UXCam takes you beyond analytics to seeing real user behavior. It records all user actions to gain complete insights into user behavior. You can see how users experience your product and understand where they struggle, in real world scenarios. UXCam offers seamless integrations with products you already use by tagging UXCam’s session and user’s URL, extending UXCam capabilities and enhancing your current workflow.

UXCam has paid plans that are based on monthly visits and a free plan limited to 100 recordings and 1 month of data retention.

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Website: uxcam.com

10. StatCounter

You can use StatCounter to monitor actual human activity in real-time. StatCounter is packed full of useful and powerful tools to help you make better decisions about your website. StatCounter offers 2 levels of analysis – simple summary statistics for all your pageloads, unique, returning and first-time visitors, and highly detailed analysis of a smaller number of your latest pageloads.

Their free service is aimed at websites with 250,000 pageloads per month or less and offers lifetime summary stats and a detailed analysis of your last 500 pageloads. If you demand more, you can get a paid account.

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Website: statcounter.com

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