How to Turn Your Email List into Revenue

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

There is a particular kind of power when you are able to write an email, click "Send" and watch sales coming. It's truly an extraordinary skill and when you have this skill when you have this knowledge, then you just have a different feeling, you're a different person. And it doesn't matter how big your list is. Even if you don't have a list at all yet, having this skill is going to give you an incredible sense of power and really is going to change your approach to how to turn your subscribers into revenue. So, let's start diving into the process itself.

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Email Marketing for Business: How Not Being Blocked as an Email Spammer

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

Many businesses and entrepreneurs use email as the only marketing tool and they cannot afford to have their emails being blocked as spam and losing potential customers. It’s getting more and more difficult to get into Inboxes, and it became a real headache for marketers to not being treated as a spammer.

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Before Hitting “Send”, Craft Emails Your Customers Will Want to Read

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

Nothing is more frustrating than creating an email campaign and watching it fail to attract any attention. If you’re missing your audience, part of the problem may be your approach. Improving the open rate – the percentage of people who read your email – requires you to focus on a few very key parts of your messaging.

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Avoid the Spam Folder with 12 Email Marketing Tips from the Pros

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

Growing your email list beyond your current customer base should be a priority for your company. Without a strategy to add more email addresses to your list, your campaigns could begin to flounder. On average, email lists degrade 25 percent a year, which means you need to constantly pay attention to growing the list.

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Why Drip Campaigns are Important to Any Marketing Campaign

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

Drip marketing is a kind of lead nurturing that is offered up in a measured campaign. It often takes place over a number of weeks or even as long as a year. The term comes from "drip irrigation," which delivers measured amounts of water during the planting process. With drip marketing, think of yourself as a farmer nurturing seeds that will become plants – or, in your case, clients.

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Eight Ways to Avoid False Abuse Reports

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

During an email campaign, your Internet Service Provider (ISP) will take notice if just a few recipients click on your message to report it as spam.

ISPs continuously monitor their networks for "abuse" reports, and if your company brings up even a few, they will block you from sending email from their servers. It's a classic case of "guilty until proven innocent", and often results from users who simply hit the spam button to unsubscribe.

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Improving Open Rates With Responsive Designs

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

In creating email campaigns today marketers have to ensure they use "responsive design" templates that allow messages to be read on any mobile design.

More than 50 percent of emails are read on iPads, smartphones, tablets and other designs. People pull out their mobile phones more than 150 times a day, on average, so you need to appeal to that audience.

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8 Common Email Mistakes

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

Wonder why your last email marketing campaign failed? Tired of sending out thousands of emails only to see a lousy open rate and just a few conversions?

It's time to determine if you're making some common mistakes in your email campaigns. Email can go wrong in any number of ways, but fixing it usually doesn't take that long or cost that much money. Many mistakes are relatively simple to fix, after all.

Let's look at eight common errors:

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What You Need to Know About Email

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

If you are like many email users, you know the basics about how email works and a bit about using it as a vehicle to market goods and services.

But how, really, does email work? What happens when the message is sent and received? Here are some areas where you have to educate yourself before you embark upon email marketing campaigns.

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How to Choose the Right Delivery Service or SMTP Relay for Email Marketing

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

EasyMail7 is hybrid in-house email marketing software for Windows. It doesn’t replace your existing SMTP relay or delivery service. It works as a powerful front-end to email delivery services and SMTP relays and transforms them into fully functional in-house Email Service Providers with the highest level of data security. You can easily switch email sending services without losing your contact list, autoresponders, and other data.

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