Avoid the Spam Folder with 12 Email Marketing Tips from the Pros
Growing your email list beyond your current customer base should be a priority for your company. Without a strategy to add more email addresses to your list, your campaigns could begin to flounder. On average, email lists degrade 25 percent a year, which means you need to constantly pay attention to growing the list.
Adding addresses to your list means looking for every opportunity to capture names. Here are a few ideas you should follow to optimize your list:
1 Make it simple on your website for people to sign up for content. Have a subscription form that offers visitors a chance to subscribe for your newsletter and other content. You can use WPNewsman plugin for WordPress to place the signup form to your site.
2 Craft content your audience cares about. Give them a reason to pay attention by providing articles, webinars and other information they can use to make their jobs simpler, all while taking an opportunity to sell them your products.
3 Never give content away. You spent time and money on that white paper or video. The least people can do when visiting your site is offer up their email addresses in return for free, longer-form content.
4 Hold an online event. The most common, webinars, will find a good audience if they have valuable content. Again, capture their emails in exchange for webinars.
5 Add a sign-up link to your website navigation. Once people take a look at your website and like what they find, they are more likely to want more. Make it available and locatable. On the contact form, add a "Sign up for our newsletter" section that visitors can click on.
6 Add that sign-up link to your email signature. Have everyone in your company add the link. Do the same on business cards by having a web address where people can log on and sign up to receive your email.
7 On your e-commerce section, have an opt-in box for receiving emails, newsletters and sale alerts.
8 Offer discounts for signing up for the email list. Give a buyer a 20-percent discount if they hand over their email address.
9 Hold a contest or offer a free giveaway. Again, a small investment can yield big dividends in email addresses.
10 Use social media. Users who visit your Facebook page can opt-in to receive content from you. Google and Twitter don’t offer that option, but you can advertise your e-book or newsletter. When visitors follow the link from those platforms and land on your site, they’ll receive an email sign-in form. Have social media buttons on your site, too. Make it seamless for visitors to share content from your site. Once they get there, they can use a pop-up sign-in form.
11 Advertise your successes with customers. Nothing helps encourage people to sign up for your products better than hearing from others who have had success with your products, too.
12 Leverage leads from live events. When networking and collecting business cards, remember to send them emails inviting them to subscribe to email list. If you have a store, ask every customer who buys something to sign up for the email list.
Once you have these practices in place, the effort required to add names will diminish. You will be growing the list automatically, and your sales will grow right along with it.
To send marketing emails to your list and convert your subscribers into customers, you need to get professional email marketing software.
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An effective email marketing system should include the following tools:
- Automated email sequences that drip on your contacts over time to build trust and convert your subscribers into active and happy customers.
- A email scheduler for planning your announcements, newsletters, and special occasion emails weeks or even months in advance.
- A simple way for you to create sign-up forms so you can connect your marketing efforts to auto-populate your contact lists (we provide WPNewsman plugin for WordPress for free).
- A professional collection of quality responsive HTML email templates that you can install and use for your newsletters on the fly.
- An automated way of processing bounce and unsubscribe emails to be in compliance with the CAN-SPAM law in various countries.
- Training and support from those who have years of experience in email marketing systems, management and success.
With G-Lock EasyMail7 you have the right email marketing system to help you maintain and grow your business.
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I love the fact that my mass emails can be highly personalized and still look like regular emails, vs. emails from Constant Contact etc. I can also go into the HTML code and tweak things if they are not right. We use Amazon Web Service SES which is very affordable. A great product for those who have reasonable computer skills to set everything up.
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