Best Practices in Email Marketing
Have you been reluctant to use email to reach potential customers? If so, consider that a recent poll revealed that 72 percent of American consumers prefer digital pitches to any other kind of marketing.
This response is no different from those in other parts of the world. Before jumping into email marketing, however, you need a strategy that will yield results rapidly and inexpensively.
Start with the careful selection of a software vendor. It is preferable to look for a solution that is both simple to use and understand, and one of the easiest solutions is Windows-based G-Lock EasyMail7.
Second, you need a list of potential clients, and a software program that can import those contacts and easily deliver your message. Third, you need to put together subject lines and email content that will capture an audience.
Finally, you need to support your offer with compelling content, products and services that will lead to high open rates in the future.
The G-Lock Advantage
G-Lock EasyMail7 offers a way for you to manage up to one million emails. The software installs quickly, and the sleek, simple interface will have you sending emails the first day you try it.
The software has rock-solid security and works with a number of different databases, from MS Excel to Oracle. You can save a fortune and ensure your email reaches the inbox by using your SMTP server, your ISP SMTP server or any of the fantastic third-party senders like Amazon SES. You can also easily switch between SMTP servers with no disruption to the email campaign.
You can use G-Lock EasyMail7 as a great back up email system as well. Even if you have an existing autoresponder or email service, G-Lock EasyMail7 can be a fantastic back up email system so you don’t risk your profits in case your service suffers any outages or DDOS attacks.
If you need to add more functionality, G-Lock offers "Advanced Email Verifier" to clean up your email list while "G-Lock Email Processor" manages incoming mail.
Now you're ready to start sending emails. Pay attention to these few important rules of winning clients:
Create An A-List
There are two ways to increase your list, and they both involve inviting website visitors to receive content from you. This content can include newsletters, special offers, promotions, news, tips and other useful information.
Try an opt-in form on your site, preferably on the home page. Visitors can sign up with their email addresses to receive what you have to offer. You could also build a "landing page" — more on that in later blog posts — which offers a free bit of content immediately.
Write Enticing Subject Lines
What's a good subject line? Remember, your success all starts here. Five or six words determine whether your email goes to trash or gets opened and read.
The subject line needs to promise something that connects to your audience. Subject lines can promise important or entertaining information or offer limited-time discounts.
The key is to connect with people, and it will likely take several tries before they finally open your email to give you a chance.
Patience is a virtue.
If the subject line is an invitation, the text is the delivery of the promise. Here you have to be short, sweet and concise. You don't just want people to read the email, you want to get them to click on your website.
Personalize the email with the recipient's name. Spend no longer than a paragraph, perhaps two, getting them to click on your website link.
Good email marketing practice begins with a strong software solution such as G-Lock EasyMail7 that allows you to begin email marketing almost immediately. Just remember to deliver what you promise and you can succeed at email marketing.
Try G-Lock EasyMail7 for Free Today!
Еasily Create, Send and Schedule Promotions Emails, Newsletters or Invitations Your Customers Will Love.
Don’t put your profits in the hands of a third party, be in control of your email — OWN YOUR DATA, OWN YOUR AUTORESPONDERS, CONTROL YOUR INBOX DELIVERY, REPUTATION, DELIVERY SPEED and either send email for free using your SMTP or use any number of third party email senders of your choice like AMAZON SES API… No Monthly Fees!
An effective email marketing system should include the following tools:
- Automated email sequences that drip on your contacts over time to build trust and convert your subscribers into active and happy customers.
- A email scheduler for planning your announcements, newsletters, and special occasion emails weeks or even months in advance.
- A simple way for you to create sign-up forms so you can connect your marketing efforts to auto-populate your contact lists (we provide WPNewsman plugin for WordPress for free).
- A professional collection of quality responsive HTML email templates that you can install and use for your newsletters on the fly.
- An automated way of processing bounce and unsubscribe emails to be in compliance with the CAN-SPAM law in various countries.
- Training and support from those who have years of experience in email marketing systems, management and success.
With G-Lock EasyMail7 you have the right email marketing system to help you maintain and grow your business.
Submit your review
I have used several versions of EasyMail and recently upgraded my version to 7.0 and we bought several copies for the company I work for as well. The cost is very reasonable and the tech support is prompt. Updates arrive frequently.
I love the fact that my mass emails can be highly personalized and still look like regular emails, vs. emails from Constant Contact etc. I can also go into the HTML code and tweak things if they are not right. We use Amazon Web Service SES which is very affordable. A great product for those who have reasonable computer skills to set everything up.
Thank you G-Lock!
President at singles2couples.org