In these times many big and small companies are using mass emails as a successful marketing strategy. Firstly, it's because the total cost involved into creating and sending email newsletters is less than using other promotional channels. Secondly, businesses give preference to bulk email because they can send out email campaigns as frequently as they want. They also have the full control over the email sending process. For example, they can segment the full list into smaller lists by some criteria and send more relevant email newsletters to each segment. This way they ensure that each recipient gets the information he is interested in and is not showered with unwanted emails.
Top 10 Questions You Should Ask Before Spending Your Hard Earned Dollars
Building your list, distributing email newsletters and grow sales with email marketing is the hottest sales lead generation trend on the web today. Bulk email sending is one of the most quick and cost effective yet tedious processes around. Some businesses choose to outsource their email marketing tasks while others run email campaigns in house.
How do you choose the best software to send email newsletters at your own computer? Follow these tips to avoid spending your hard earned money for bad software.
As I'm working for the company selling email marketing software, people coming to our website often ask me how to send bulk emails. I decided to cover this question in this article. I divided it into three points: 1) how to get an email list; 2) how to send bulk emails and 3) how to track emails. In my opinion, these are 3 key elements of email marketing. Now let's stop over each point to learn how to do email marketing in the right way.
One of the easiest ways to dramatically impact your conversion rate is to engage with your users in a way that brings them back to your website. And one of the best ways to obtain permission to contact them via email is through an opt-in form on your website. After they subscribed, the very first email they receive from you is the welcome email. The impression your welcome email makes is very important because it introduces the subscriber into your company and to some extent determines how long they will stay with you.
Check the list below and make sure your welcome message includes these 7 "must-have" things:
This tutorial is for G-Lock EasyMail v6.xx.
You can read the tutorial how to send emails using Amazon SES SMTP settings in G-Lock EasyMail7 here
Amazon SES announced about the support for the SMTP interface. Now you can use the Amazon SES SMTP server in your existing email sending systems, including G-Lock EasyMail and WPNewsman plugin for WordPress. As before, you can continue sending emails using the Amazon SES API as described in this tutorial. You can choose yourself which method works best for you. From this article you'll learn how to integrate G-Lock EasyMail with the Amazon SES SMTP interface.
This must be the first question that concerns email marketers after they've got a list of subscribers. The most simple answer is follow the subscriber's preferencies if you give a choice of email frequency on the signup form. If you don't allow people to choose how often they want to receive emails from you, read this article for some tips on sending frequency.
When you send an email marketing campaign, you don't know in advance how effective it will be. But you can expect a higher response if you determine what works best for your recipients and what does not work at all. I'm talking about newsletter styles, designs, sending time and other parameters that do have impact on the recipient's response.
Sure — knowing how to write a persuasive and attractive marketing email/newsletter is important, but knowing when to send that email is equally as important. You need to make sure that you send out emails at a time when consumers will be most receptive — otherwise, they'll just end up just thinking your email is spam and keep it in their inbox for a while or worse — delete it immediately without even opening the letter. While there is no way to guarantee that a consumer will read your email, there are a few things you should take into consideration when sending them out. Continue reading below to find out what they are.
You can read the tutorial how to send personal attachments with G-Lock EasyMail7 here
In some situations you may need to send a unique email attachment to each of your recipients. As an example, imagine that you want to attach an individual invoice in the .pdf format to each recipient. You can follow these steps to accomplish this task with G-Lock EasyMail v6.xx.
One of best email marketing practices says that you need to obtain the recipient's permission before sending emails to them. On the other hand, if you send relevant emails to your customers who purchased your product or used your service in the past, you may not worry about whether they want to receive your emails or not. It's supposed that nobody will complain about a relevant email even if they did not opt-in for it.
It sounds promising and opens more potential to email marketers eliminating the risk to be flagged as spammer. Let's dig deeper and see if you can really ignore the permission element in your email marketing campaign.