12 Best Email Practices

The art of getting people to open and respond to emails begins with a strategy of tried-and-true techniques to help sell your products and services.

Every email campaign has a few key main elements: a list, subject lines and inbox content. The first element you build through client contacts. The second, subject lines, needs to entice. Finally, content must convince.

It's a one-two-three punch that works together to boost sales and add new customers while strengthening relationships with existing clients.

Four Tips for Building an Email List

Before starting an email list, you first need an email marketing platform. G-Lock EasyMail7 integrates with your customer database while offering sender and list management software in a highly secure, reliable environment.

Best Practices in Email Marketing

Have you been reluctant to use email to reach potential customers? If so, consider that a recent poll revealed that 72 percent of American consumers prefer digital pitches to any other kind of marketing.

This response is no different from those in other parts of the world. Before jumping into email marketing, however, you need a strategy that will yield results rapidly and inexpensively.

Start with the careful selection of a software vendor. It is preferable to look for a solution that is both simple to use and understand, and one of the easiest solutions is Windows-based G-Lock EasyMail7.

G-Lock EasyMail7 Web Client

G-Lock EasyMail7 has built in Web Service and offers a RESTful interface for consuming JSON content via AJAX or mobile clients.

We included the basic demo web client into the program installation which shows how to create a RESTful JavaScript client.

In the current version of the web client you can:

  • compose an email message from a template or draft;
  • compose an email message from scratch;
  • send an email message to one or several groups;
  • save an email message as a draft;
  • edit and delete templates and drafts;
  • view contacts in internal and external groups (databases);
  • view sent emails in the Outbox.

10 Easy Ways to Improve Your Email Open and Click Rate

All the marketing talk these days is about social media. Of course, social media is a powerful tool, it’s great for people engagement but it's not the best way to drive sales. The research shows that an old good email newsletter is still far more effective than social media in attracting customers to your products or services online.

Email is effective because it’s permission-based. People on your list have given you the permission to send them email messages. And, with the popularity of smartphones and tablets, they're always online. Email is the number two activity for people on their phones. What's more, customers who come to businesses via email tend to shop more and spend more.

How to Save Money and Speed up Message Sending with G-Lock EasyMail7

Sometimes our customers complain about slow message sending with G-Lock EasyMail7. We investigate the issue and often discover that the problem is in a big message size and slow Internet connection the user has.

In most cases the big message size is caused by images used in the message. If the message has several images with a big size, so you can expect your message will "weight" much.

The solution is to optimize the images and upload them to your web server.

I did a case study to demonstrate you how the optimization of the images and uploading them to a web server helps decrease the message size in almost 10 times, and consequently, speed up the message sending and save you money for data traffic if you are sending through a paid SMTP server like Amazon SES.

Read about my case study below.

Bulk Email Marketing Software for Business

G-Lock Software, a leading internet software company recognized for their commitment to creating highly innovative, reliable and affordable products for businesses of all sizes, is pleased to announce that they have developed a new email marketing solution for Windows. G-Lock Software provides you with the unique bulk email marketing software for permission based email marketing. G-Lock EasyMail7 was specifically developed to save your time and money and eliminate the complexity and expense of operating a third-party email service and outdated mass email tools. It gives you the competitive advantage to boost online sales through email marketing without the high costs.

How to Create and Send Newsletter Using G-Lock EasyMail7

In this post we give step-by-step instructions for how to send email newsletters using our email marketing software, G-Lock EasyMail7.

In a nutshell, our bulk email marketing solution for Windows provides all you need to create and send personalized email newsletters at your desktop.

This guide assumes that you have already installed G-Lock EasyMail7 onto your computer and activated it. If you have not done it yet, you can download G-Lock EasyMail7 at this page.

We’re Giving Away 4 Licenses for G-Lock EasyMail Business Edition

The giveaway is closed and the winners are picked. The following users will get the license for G-Lock EasyMail Business edition:

Roberto Rubin
Kumaran Balachandran
Ghosst My
Arora M P Singh

Plus, we would like to give the free license for G-Lock EasyMail Business edition to the user Omer Sharif Ibney Hai who was the first to take part in our giveaway and left a great comment on our site.

Our congratulations to the winners and Thanks to the rest for participating!

'G-Lock EasyMail Business Edition' software is used to create and send email campaigns at the user's desktop. People who want to have the complete package of features to manage their in-house mailing list, send personalized email newsletters, and process bounced emails install G-Lock EasyMail and use it for managing their email campaigns.

G-Lock EasyMail has no recurring fees and no limitations on the number of recipients which makes this software the most cost effective and popular among email marketers.

The Best Formula for Writing Subject Lines

The main factors affecting email open rate are the sender, Subject, frequency, sending date/time and the nature of the message. Personal messages get a higher attention, followed by timely news. At the other side are pure email marketing newsletters and offers that look too good to be true. As your email will be competing with dozens of other marketing emails in the reader's Inbox, check out the tips below for good ideas how to write the Subject line.

How to Send Bulk Emails with Unsubscribe Link

This tutorial is for G-Lock EasyMail v6.xx.

You can read the tutorial how to send bulk emails with the unsubscribe link using G-Lock EasyMail7 here


Providing the recipients with an easy way to unsubscribe is a must-have practice in email marketing. Every email marketer who are serious about their business must include the unsubscribe link into the emails for 3 simple reasons:

1. To make their marketing emails compliant with CAN-SPAM law.

2. To let the subscriber know they respect the subscriber's wish to leave the list.

3. To minimize spam complaint and bounced rate.

Read on to know how to send bulk emails with the unsubscribe link using G-Lock EasyMail bulk email software.