Email Marketing For Your Business

In an age when customer engagement is considered a premier asset, every company needs a way to communicate frequently with current and potential clients.

The best approach to continuing dialogue with customers is email marketing. It remains the least expensive and most effective way for businesses to reach customers.

If you have never conducted an email campaign, you have every reason to start with your first campaign right away.

Email marketing allows you to speak directly to your customers, share important knowledge and present desirable content and offers.

Here are seven reasons you should start emailing today:

1) Email marketing is cheap

If you're a start-up, a small business or even a well-established one, the cost of email marketing is much less than traditional advertising using mail, television, radio and newspapers.

All you need is a computer, an Internet connection and a program such as G-Lock Software’s EasyMail7. With G-Lock EasyMail7 you can send emails for free using your company's SMTP server or enhance delivery with third party senders like AMAZON SES, that allows you to send 10,000 emails for as little as $1.

2) Email marketing is easy

An affordable, simple-to-use email marketing program will help you convert subscribers to clients in no time, all while keeping your data safe and secure.

Solutions such as EasyMail7 allow you to import contacts from common databases, such as MySQL, Oracle and many others, without having to mess with coding. Meanwhile, HTML templates offer you a simple way to create messaging that works without having to hire a designer.

download responsive HTML email templates
Responsive HTML email templates

3) Email marketing puts you in control

There's no need for an advertising agency to help you start an email campaign. You control the message, the list, the content and the offers. You even get to build your own list.

The plug-and-play nature of the EasyMail7 gives marketers without great technical skills an opportunity to manage their own campaigns without IT support. Once you have written the email, marketing materials even determine the times and days the emails will be sent.

4) Email allows personalized messages

The great thing about email marketing is precision. You can add a header with the recipient's name. You can tailor your messages and target them to different markets. You can test different subject lines to determine those that have the best traction.

email message personalization in G-Lock EasyMail7
Email message personalization in G-Lock EasyMail7

5) Email helps build long-term relationships

Email contact allows you to establish relationships with customers through offering content that matters to them. Staying in touch isn’t a nice-to-have feature anymore, it's a must-have. You need to stay in front of your customers with periodic updates, offers and content that enlightens, entertains, persuades and sells.

6) Email is measurable

Unlike direct mail, email provides metrics such as who opens your messages and how long they spend reading it. Email marketing permits a business to develop one message and send it to multiple lists, all while eliminating duplicate addresses.

An analytics program will inform you which recipients forward your emails and print them. You will see what subject lines and content work. You can rapidly detect patterns with a good analytics program.

7) It works

Half of all Internet users check their email daily. Given the chance, many recipients who have an interest in your products will opt-in to receive email newsletters and offers.

If you begin by mailing people in your contact list, you will already have a great start on sparking interest in your products. Your recipients will begin sharing with people they know and help you build a larger email database. Opt-in messages on your website will drive even more traffic.

The Direct Mail Association has said the return-on-investment for email is an amazing 4,300. A small investment can be a game-changer.

easymail7 email marketing software for windows

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Send Email for FREE & Don’t Put Your Business At Risk…

Don’t put your profits in the hands of a third party, be in control of your email and either send email for free using your SMTP or use any number of third party email senders of your choice like AMAZON SES API… No Monthly Fees!

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Average rating:  
 17 reviews
 by Martin Ucik on G-Lock EasyMail7
Use for many years

I have used several versions of EasyMail and recently upgraded my version to 7.0 and we bought several copies for the company I work for as well. The cost is very reasonable and the tech support is prompt. Updates arrive frequently.

I love the fact that my mass emails can be highly personalized and still look like regular emails, vs. emails from Constant Contact etc. I can also go into the HTML code and tweak things if they are not right. We use Amazon Web Service SES which is very affordable. A great product for those who have reasonable computer skills to set everything up.

Thank you G-Lock!

Martin Ucik,
President at

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Many who are new to email marketing start off on the wrong foot. They ‘spray and pray’ and hope that someone will click and buy, but are hit with angry complaints and find their emails blocked as spam.

But you can significantly improve your odds of reaching customers and prospects by taking the right steps.

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