Can You Send Relevant Emails without Opt-In?

One of best email marketing practices says that you need to obtain the recipient's permission before sending emails to them. On the other hand, if you send relevant emails to your customers who purchased your product or used your service in the past, you may not worry about whether they want to receive your emails or not. It's supposed that nobody will complain about a relevant email even if they did not opt-in for it.

It sounds promising and opens more potential to email marketers eliminating the risk to be flagged as spammer. Let's dig deeper and see if you can really ignore the permission element in your email marketing campaign.

How to Create Free Business Email Marketing List and Build Relationship with It

An essential element of successful email marketing campaign is a list of email addresses of people who are really interested in receiving the emails from the company or organization. Otherwise, unsolicited advertising will be classified as spam. Although sending out magazines and newsletters through bulk emailing is free, companies cannot risk the equity of their brands by offending people. An opt-in email list helps you assess the success of your email campaigns, and, more importantly, it reduces the risk of breaking anti-spamming laws.

How to Survive Anti-Spam Filters

Anti-spam filters catch every incoming email before it is delivered into the Inbox and review it. They use a scoring system to classify an email as spam or legitimate. These filters (you might have heard about SpamAssassin, SpamProbe, or SpamCombat) look for certain patterns in the message, and assign "spam points" to it based on certain criteria: words, phrases, or even colors.

How to Create Effective Email Marketing Newsletter

I've been working for a software developer company for 10 years. We regularly send newsletters to our customers and subscribers. For a company advertising their products on the Internet the most important thing is to get as many subscribers as possible and build a strong relationship with already existing clients. Since the communication with the customers is done via email, the newsletter you send plays the essential role.

Email Sending Failed: Troubleshooting Tips

This article tells about G-Lock EasyMail v6.xx and explains the most common reasons why the email sending in G-Lock EasyMail v6.xx may fail and gives possible solutions to them.

G-Lock EasyMail v6 records the log for each processed message. In case of sending failure, you can always find the reason of failure in the log. To view the message log, click on the Sent Manager button on the toolbar and do this:

  • Select the group on the left pane, to which you sent the emails
  • Select the message in the Message Log pane
  • Click on the email address in the Sent Log pane and you'll see the full message log for this recipient.