This must be the first question that concerns email marketers after they've got a list of subscribers. The most simple answer is follow the subscriber's preferencies if you give a choice of email frequency on the signup form. If you don't allow people to choose how often they want to receive emails from you, read this article for some tips on sending frequency.
When you send an email marketing campaign, you don't know in advance how effective it will be. But you can expect a higher response if you determine what works best for your recipients and what does not work at all. I'm talking about newsletter styles, designs, sending time and other parameters that do have impact on the recipient's response.
Sure — knowing how to write a persuasive and attractive marketing email/newsletter is important, but knowing when to send that email is equally as important. You need to make sure that you send out emails at a time when consumers will be most receptive — otherwise, they'll just end up just thinking your email is spam and keep it in their inbox for a while or worse — delete it immediately without even opening the letter. While there is no way to guarantee that a consumer will read your email, there are a few things you should take into consideration when sending them out. Continue reading below to find out what they are.
This article is about G-Lock EasyMail v6.xx.
You can read the tutorial how to send personal attachments with G-Lock EasyMail7 here
In some situations you may need to send a unique email attachment to each of your recipients. As an example, imagine that you want to attach an individual invoice in the .pdf format to each recipient. You can follow these steps to accomplish this task with G-Lock EasyMail v6.xx.
One of best email marketing practices says that you need to obtain the recipient's permission before sending emails to them. On the other hand, if you send relevant emails to your customers who purchased your product or used your service in the past, you may not worry about whether they want to receive your emails or not. It's supposed that nobody will complain about a relevant email even if they did not opt-in for it.
It sounds promising and opens more potential to email marketers eliminating the risk to be flagged as spammer. Let's dig deeper and see if you can really ignore the permission element in your email marketing campaign.
An essential element of successful email marketing campaign is a list of email addresses of people who are really interested in receiving the emails from the company or organization. Otherwise, unsolicited advertising will be classified as spam. Although sending out magazines and newsletters through bulk emailing is free, companies cannot risk the equity of their brands by offending people. An opt-in email list helps you assess the success of your email campaigns, and, more importantly, it reduces the risk of breaking anti-spamming laws.
Anti-spam filters catch every incoming email before it is delivered into the Inbox and review it. They use a scoring system to classify an email as spam or legitimate. These filters (you might have heard about SpamAssassin, SpamProbe, or SpamCombat) look for certain patterns in the message, and assign "spam points" to it based on certain criteria: words, phrases, or even colors.
I've been working for a software developer company for 10 years. We regularly send newsletters to our customers and subscribers. For a company advertising their products on the Internet the most important thing is to get as many subscribers as possible and build a strong relationship with already existing clients. Since the communication with the customers is done via email, the newsletter you send plays the essential role.
This article tells about G-Lock EasyMail v6.xx and explains the most common reasons why the email sending in G-Lock EasyMail v6.xx may fail and gives possible solutions to them.
G-Lock EasyMail v6 records the log for each processed message. In case of sending failure, you can always find the reason of failure in the log. To view the message log, click on the Sent Manager button on the toolbar and do this:
- Select the group on the left pane, to which you sent the emails
- Select the message in the Message Log pane
- Click on the email address in the Sent Log pane and you'll see the full message log for this recipient.