In an age when customer engagement is considered a premier asset, every company needs a way to communicate frequently with current and potential clients.
The best approach to continuing dialogue with customers is email marketing. It remains the least expensive and most effective way for businesses to reach customers.
If you have never conducted an email campaign, you have every reason to start with your first campaign right away.
Email marketing allows you to speak directly to your customers, share important knowledge and present desirable content and offers.
Here are seven reasons you should start emailing today: