An essential element of successful email marketing campaign is a list of email addresses of people who are really interested in receiving the emails from the company or organization. Otherwise, unsolicited advertising will be classified as spam. Although sending out magazines and newsletters through bulk emailing is free, companies cannot risk the equity of their brands by offending people. An opt-in email list helps you assess the success of your email campaigns, and, more importantly, it reduces the risk of breaking anti-spamming laws.
Have you ever measured your email campaigns response rate? If no, it's time to start. Here is a good email tracking service. Email tracking can give you interesting results. For example, you may find that a small list generates a high response while a huge list generates a low open rate. Why so? Because it’s not the number of emails on your list but the quality of the list that really matters.
Anti-spam filters catch every incoming email before it is delivered into the Inbox and review it. They use a scoring system to classify an email as spam or legitimate. These filters (you might have heard about SpamAssassin, SpamProbe, or SpamCombat) look for certain patterns in the message, and assign "spam points" to it based on certain criteria: words, phrases, or even colors.
I've been working for a software developer company for 10 years. We regularly send newsletters to our customers and subscribers. For a company advertising their products on the Internet the most important thing is to get as many subscribers as possible and build a strong relationship with already existing clients. Since the communication with the customers is done via email, the newsletter you send plays the essential role.
This article tells about G-Lock EasyMail v6.xx and explains the most common reasons why the email sending in G-Lock EasyMail v6.xx may fail and gives possible solutions to them.
G-Lock EasyMail v6 records the log for each processed message. In case of sending failure, you can always find the reason of failure in the log. To view the message log, click on the Sent Manager button on the toolbar and do this:
- Select the group on the left pane, to which you sent the emails
- Select the message in the Message Log pane
- Click on the email address in the Sent Log pane and you'll see the full message log for this recipient.
G-Lock Email Processor is supplied with the rule which collects bounced emails from your mail server (POP3 or IMAP), extracts the email addresses from bounced emails and saves them to different files depending on the bounced email type.
The rule is called "Collect Bounced Emails" and includes the "Bounce Processor" and "Save Bounced Emails" components.
The Bounce Processor component identifies bounced emails on the server and extracts the following fields from bounced emails: