Why Drip Campaigns are Important to Any Marketing Campaign

Drip marketing is a kind of lead nurturing that is offered up in a measured campaign. It often takes place over a number of weeks or even as long as a year. The term comes from "drip irrigation," which delivers measured amounts of water during the planting process. With drip marketing, think of yourself as a farmer nurturing seeds that will become plants – or, in your case, clients.

Eight Ways to Avoid False Abuse Reports

Eight Ways to Avoid False Abuse Reports

During an email campaign, your Internet Service Provider (ISP) will take notice if just a few recipients click on your message to report it as spam.

ISPs continuously monitor their networks for "abuse" reports, and if your company brings up even a few, they will block you from sending email from their servers. It's a classic case of "guilty until proven innocent", and often results from users who simply hit the spam button to unsubscribe.

8 Common Email Mistakes

Eight mistakes to avoid when writing emails

Wonder why your last email marketing campaign failed? Tired of sending out thousands of emails only to see a lousy open rate and just a few conversions?

It's time to determine if you're making some common mistakes in your email campaigns. Email can go wrong in any number of ways, but fixing it usually doesn't take that long or cost that much money. Many mistakes are relatively simple to fix, after all.

Let's look at eight common errors:

How to Choose the Right Delivery Service or SMTP Relay for Email Marketing

Choose the Right SMTP Server for Email Marketing

EasyMail7 is hybrid in-house email marketing software for Windows. It doesn’t replace your existing SMTP relay or delivery service. It works as a powerful front-end to email delivery services and SMTP relays and transforms them into fully functional in-house Email Service Providers with the highest level of data security. You can easily switch email sending services without losing your contact list, autoresponders, and other data.

Why Email Reigns Supreme Over Social Media

An avalanche of media attention has been focused on the alleged marketing juggernaut of Facebook, Google + and Twitter.

Facebook has 1.5 billion users and a devoted following – the average American user spends 40 minutes daily on the platform. They spend around 20 minutes in the gym.

Google +, not nearly as potent, still has a commanding audience of millions. Twitter signs up 135,000 new users daily and experiences 2.1 billion searches of its content every day.

12 Statistics On Email That Will Amaze You

Social media has been getting plenty of headlines as a growing platform for reaching people with products and services.

Yet its reach and effectiveness continue to pale in comparison with email. The quickest way to reach potential customers in a direct and personal way remains through the inbox. Even as mobile takes off, email remains the king of communications since all those people on all those devices are spending much of their time…reading their emails.