For any business or marketer, expanding target audience, acquiring new customers and growing business is a top priority. Thus, you are focusing your efforts on creating a beautiful landing page with the subscription form and an irresistible offer people can't miss. Then you are marketing your products and services to your subscriber base to turn them into buying customers.
Now the vital question comes up: how do you make your new customer come back? How do you get them stay with you and ultimately buy more from you?