Nothing is more frustrating than creating an email campaign and watching it fail to attract any attention. If you’re missing your audience, part of the problem may be your approach. Improving the open rate – the percentage of people who read your email – requires you to focus on a few very key parts of your messaging.
Growing your email list beyond your current customer base should be a priority for your company. Without a strategy to add more email addresses to your list, your campaigns could begin to flounder. On average, email lists degrade 25 percent a year, which means you need to constantly pay attention to growing the list.
Drip marketing is a kind of lead nurturing that is offered up in a measured campaign. It often takes place over a number of weeks or even as long as a year. The term comes from "drip irrigation," which delivers measured amounts of water during the planting process. With drip marketing, think of yourself as a farmer nurturing seeds that will become plants – or, in your case, clients.
During an email campaign, your Internet Service Provider (ISP) will take notice if just a few recipients click on your message to report it as spam.
ISPs continuously monitor their networks for "abuse" reports, and if your company brings up even a few, they will block you from sending email from their servers. It's a classic case of "guilty until proven innocent", and often results from users who simply hit the spam button to unsubscribe.
In creating email campaigns today marketers have to ensure they use "responsive design" templates that allow messages to be read on any mobile design.
More than 50 percent of emails are read on iPads, smartphones, tablets and other designs. People pull out their mobile phones more than 150 times a day, on average, so you need to appeal to that audience.
Wonder why your last email marketing campaign failed? Tired of sending out thousands of emails only to see a lousy open rate and just a few conversions?
It's time to determine if you're making some common mistakes in your email campaigns. Email can go wrong in any number of ways, but fixing it usually doesn't take that long or cost that much money. Many mistakes are relatively simple to fix, after all.
Let's look at eight common errors:
If you are like many email users, you know the basics about how email works and a bit about using it as a vehicle to market goods and services.
But how, really, does email work? What happens when the message is sent and received? Here are some areas where you have to educate yourself before you embark upon email marketing campaigns.
EasyMail7 is hybrid in-house email marketing software for Windows. It doesn’t replace your existing SMTP relay or delivery service. It works as a powerful front-end to email delivery services and SMTP relays and transforms them into fully functional in-house Email Service Providers with the highest level of data security. You can easily switch email sending services without losing your contact list, autoresponders, and other data.
An avalanche of media attention has been focused on the alleged marketing juggernaut of Facebook, Google + and Twitter.
Facebook has 1.5 billion users and a devoted following – the average American user spends 40 minutes daily on the platform. They spend around 20 minutes in the gym.
Google +, not nearly as potent, still has a commanding audience of millions. Twitter signs up 135,000 new users daily and experiences 2.1 billion searches of its content every day.
Autoresponders send messages to subscribers and customers based on dates or events.
When someone signs up for your newsletter or email program, you can program an “autoresponder” to send a message in return. Autoresponders can also be used for birthday greetings and other important anniversaries.