7 Creative Ideas to Follow up with New Customers

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

For any business or marketer, expanding target audience, acquiring new customers and growing business is a top priority. Thus, you are focusing your efforts on creating a beautiful landing page with the subscription form and an irresistible offer people can't miss. Then you are marketing your products and services to your subscriber base to turn them into buying customers.

Now the vital question comes up: how do you make your new customer come back? How do you get them stay with you and ultimately buy more from you?

Top 5 Reasons Why Your Emails Bounce and How to Reduce Your Bounce Rate

Written by Julia Gulevich. Posted in Blog, Email Verification Software

When an email message is not delivered to the recipient and returned to the sender, we call it bounce. The bounce can be temporary (a "soft bounce") and permanent ("hard bounce").

Bounce messages are a part of email marketing. Sometimes they happen because of problems that are beyond your control, and sometimes they come because something is wrong with your message or your email process setup.

In order to send more successful email campaigns, you need to understand why your emails bounce and what you can do to minimize your bounce rate.

How to Turn Your Email List into Revenue

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

There is a particular kind of power when you are able to write an email, click "Send" and watch sales coming. It's truly an extraordinary skill and when you have this skill when you have this knowledge, then you just have a different feeling, you're a different person. And it doesn't matter how big your list is. Even if you don't have a list at all yet, having this skill is going to give you an incredible sense of power and really is going to change your approach to how to turn your subscribers into revenue. So, let's start diving into the process itself.

Email Marketing for Business: How Not Being Blocked as an Email Spammer

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

Many businesses and entrepreneurs use email as the only marketing tool and they cannot afford to have their emails being blocked as spam and losing potential customers. It’s getting more and more difficult to get into Inboxes, and it became a real headache for marketers to not being treated as a spammer.

Before Hitting “Send”, Craft Emails Your Customers Will Want to Read

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

Nothing is more frustrating than creating an email campaign and watching it fail to attract any attention. If you’re missing your audience, part of the problem may be your approach. Improving the open rate – the percentage of people who read your email – requires you to focus on a few very key parts of your messaging.

Avoid the Spam Folder with 12 Email Marketing Tips from the Pros

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

Growing your email list beyond your current customer base should be a priority for your company. Without a strategy to add more email addresses to your list, your campaigns could begin to flounder. On average, email lists degrade 25 percent a year, which means you need to constantly pay attention to growing the list.

Why Drip Campaigns are Important to Any Marketing Campaign

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

Drip marketing is a kind of lead nurturing that is offered up in a measured campaign. It often takes place over a number of weeks or even as long as a year. The term comes from "drip irrigation," which delivers measured amounts of water during the planting process. With drip marketing, think of yourself as a farmer nurturing seeds that will become plants – or, in your case, clients.

Eight Ways to Avoid False Abuse Reports

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

During an email campaign, your Internet Service Provider (ISP) will take notice if just a few recipients click on your message to report it as spam.

ISPs continuously monitor their networks for "abuse" reports, and if your company brings up even a few, they will block you from sending email from their servers. It's a classic case of "guilty until proven innocent", and often results from users who simply hit the spam button to unsubscribe.

Improving Open Rates With Responsive Designs

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

In creating email campaigns today marketers have to ensure they use "responsive design" templates that allow messages to be read on any mobile design.

More than 50 percent of emails are read on iPads, smartphones, tablets and other designs. People pull out their mobile phones more than 150 times a day, on average, so you need to appeal to that audience.

8 Common Email Mistakes

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

Wonder why your last email marketing campaign failed? Tired of sending out thousands of emails only to see a lousy open rate and just a few conversions?

It's time to determine if you're making some common mistakes in your email campaigns. Email can go wrong in any number of ways, but fixing it usually doesn't take that long or cost that much money. Many mistakes are relatively simple to fix, after all.

Let's look at eight common errors: