8 Common Email Mistakes

bad email 8 Common Email Mistakes

Wonder why your last email marketing campaign failed? Tired of sending out thousands of emails only to see a lousy open rate and just a few conversions?

It's time to determine if you're making some common mistakes in your email campaigns. Email can go wrong in any number of ways, but fixing it usually doesn't take that long or cost that much money. Many mistakes are relatively simple to fix, after all.

Let's look at eight common errors:

Why Email Reigns Supreme Over Social Media

An avalanche of media attention has been focused on the alleged marketing juggernaut of Facebook, Google + and Twitter.

Facebook has 1.5 billion users and a devoted following – the average American user spends 40 minutes daily on the platform. They spend around 20 minutes in the gym.

Google +, not nearly as potent, still has a commanding audience of millions. Twitter signs up 135,000 new users daily and experiences 2.1 billion searches of its content every day.

12 Statistics On Email That Will Amaze You

Social media has been getting plenty of headlines as a growing platform for reaching people with products and services.

Yet its reach and effectiveness continue to pale in comparison with email. The quickest way to reach potential customers in a direct and personal way remains through the inbox. Even as mobile takes off, email remains the king of communications since all those people on all those devices are spending much of their time…reading their emails.

Seven Things Not To Do In Your Next Email Newsletter Campaign

Email newsletters are great for reaching current and potential customers. They can remind readers of your existence on a monthly or weekly basis, and give them useful and entertaining information on subjects related to your products.

Or they can turn people off and have them heading for the unsubscribe link as fast as possible. Many newsletters run the risk of being by turns offensive or in most cases simply boring, offering little content that is relevant to readers. How do you avoid the trap of irrelevance? Here's seven things you should avoid at all costs when crafting your next email newsletter.

Seven Tips For Optimizing Email For Mobile

email opens  mobile tablet desktop Seven Tips For Optimizing Email For Mobile

When crafting messages for campaigns you have to keep in mind that many of your recipients will be seeing them on a mobile device such as a cell phone.

As many as half of all emails may get their first looks from customers checking their email on their phones. That means the real estate available for verbiage and images is significantly less than a typical email read on laptops and desktops.

How to Identify a Bad Email List and Convert It into a Good One

Email is still one of the best ways to contact your subscribers and prospects and convert them into buyers. The research shows that the customer conversion via email has increased by 4X in the last few years.

But email is effective if you send to people who want to hear from you. If you send to a "bad" list, your marketing efforts are useless and can have a negative impact on your business because: