12 Statistics On Email That Will Amaze You

Social media has been getting plenty of headlines as a growing platform for reaching people with products and services.

Yet its reach and effectiveness continue to pale in comparison with email. The quickest way to reach potential customers in a direct and personal way remains through the inbox. Even as mobile takes off, email remains the king of communications since all those people on all those devices are spending much of their time…reading their emails.

Seven Things Not To Do In Your Next Email Newsletter Campaign

Email newsletters are great for reaching current and potential customers. They can remind readers of your existence on a monthly or weekly basis, and give them useful and entertaining information on subjects related to your products.

Or they can turn people off and have them heading for the unsubscribe link as fast as possible. Many newsletters run the risk of being by turns offensive or in most cases simply boring, offering little content that is relevant to readers. How do you avoid the trap of irrelevance? Here's seven things you should avoid at all costs when crafting your next email newsletter.

Seven Tips For Optimizing Email For Mobile

When crafting messages for campaigns you have to keep in mind that many of your recipients will be seeing them on a mobile device such as a cell phone.

As many as half of all emails may get their first looks from customers checking their email on their phones. That means the real estate available for verbiage and images is significantly less than a typical email read on laptops and desktops.

How to Identify a Bad Email List and Convert It into a Good One

Email is still one of the best ways to contact your subscribers and prospects and convert them into buyers. The research shows that the customer conversion via email has increased by 4X in the last few years.

But email is effective if you send to people who want to hear from you. If you send to a "bad" list, your marketing efforts are useless and can have a negative impact on your business because:

Five Tips For Creating Subject Lines That Improve Open Rates

Reading, answering and deleting emails has become a significant part of an average office worker's day. Studies show about one quarter of employees' time is spent on emails, and each receives around average of 108 a day.

Those statistics come from research by McKinsey Global Institute and International Data Corp. and Radicati Group. As astonishing as these numbers are – and some people might laugh at 108 a day, receiving twice that or more – the statistics point to how incredibly difficult it can be to cut through the clutter with a message that works.

Six Ways to Integrate Social Media into Your Email Campaign

While email remains the primary vehicle for many companies to reach customers and prospects, social media has emerged as potent force.

Combining both platforms makes sense and it's not terribly difficult to leverage them together to reach the highest number of prospects. Doing so will take strategy and tactics that allow you to build upon each element of the campaign.

In a recent survey by Ascend2, marketers reported that 41 percent of marketers incorporated social media into their campaigns, ahead of blogs, direct mail and public relations.

Remove Bad Emails to Improve Your Inbox Delivery Rate

Sometimes good email marketers who practice regular email list hygiene are not able to deliver emails to a specific ISP because of a temporary email block at the ISP. In this situation the emails usually bounce with the “too many invalid email addresses” error.

In most cases this happens when email marketers engage into risky list building tactics hoping to grow their lists quickly. But legitimate email marketers should understand that list quality beats quantity in the long term.

Using A/B Split Testing to Optimize Your Email Campaign

How do you know if an email campaign is working?

Start with an email program that makes use of A/B testing, which will optimize your email campaign and convert prospects into subscribers by employing a more systemic approach.

When thinking about A/B testing – sometimes called split testing – the idea is to determine which subject lines, offers, layouts and designs work best to lure subscribers.

When implementing an A/B test, start with a goal, such as increasing the number of people who link to your landing page from 5 to 10 percent. Or perhaps your goal is to convince your recipients to subscribe to your offers and newsletters. Regardless, have a goal in mind before starting.

How to Create a Perfect Landing Page to Collect Subscribers

A landing page in online marketing helps tell your story and create a relationship with potential customers. It's where people who have clicked on your banner advertisement, email pitch or Facebook post will "land" to learn more about your business.

Landing pages are a huge part of any inbound marketing strategy, but one with a broken link, an insipid design or a poorly conceived offer will fail. A landing page that works properly with a well-executed design and an offer that connects with the reader will draw repeated business.