Understanding our Email List Hygiene, Verification & Validation Process

Our Email Validation Software like any other email checker tool can determine about 70-90% of bad email addresses. Advanced Email Verifier connects to the email addresses mail server, as part of validation process, and asks if the user exists but NEVER send an email to the recipient. If the recipient’s server gives the response that the user exists, the Advanced Email Verifier marks the email address as good. If the mail server says that there is no such user, AEV marks the email address as bad. This means that the Advanced Email Verifier classifies the email address depending on the response of the recipient’s mail server.

The main factors affecting email open rate are the sender, Subject, frequency, sending date/time and the nature of the message. Personal messages get a higher attention, followed by timely news. At the other side are pure email marketing newsletters and offers that look too good to be true. As your email will be competing with dozens of other marketing emails in the reader's Inbox, check out the tips below for good ideas how to write the Subject line. 

Providing the recipients with an easy way to unsubscribe is a must-have practice in email marketing. Every email marketer who are serious about their business must include the unsubscribe link into the emails for 3 simple reasons:

1. To make their marketing emails compliant with CAN-SPAM law.

2. To let the subscriber know they respect the subscriber's wish to leave the list.

3. To minimize spam complaint and bounced rate.

Read on to know how to send bulk emails with the unsubscribe link using G-Lock EasyMail bulk email software.

Good email senders understand the importance of a regular and accurate email campaign tracking and analysis. Using email analytics you can measure your email campaign performance over time, control its effectiveness and plan your future campaigns focusing on the recipients' interests. Email tracking is a fast and simple way to optimize the email design and layout, promotional offers, and links to the audience's preferences. G-Lock Analytics makes this easy as never before. G-Lock Analytics is the powerful email tracking service helping email marketers improve their email campaign targeting, conversion and revenue. 

Building your list, distributing email newsletters and grow sales with email marketing is the hottest sales lead generation trend on the web today. Bulk email sending is one of the most quick and cost effective yet tedious processes around. Some businesses choose to outsource their email marketing tasks while others run email campaigns in house. 

How do you choose the best software to send email newsletters at your own computer? Follow these tips to avoid spending your hard earned money for bad software.

If you are an online marketer, business owner or someone who is looking for creating your own email newsletter and sending it to your subscribers or clients, then you should be seeking for software to help you design and send newsletters. Certainly, preparing an email newsletter and delivering it to thousands contacts one by one can be hard and time consuming task. That is why you need newsletter sending software.

As I'm working for the company selling email marketing software, people coming to our website often ask me how to send bulk emails. I decided to cover this question in this article. I divided it into three points: 1) how to get an email list; 2) how to send bulk emails and 3) how to track emails. On my opinion, these are 3 key elements of email marketing. Now let's stop over each point to learn how to do email marketing in the right way.

Many of us, email marketers, collect email addresses using an opt-in form on our website. Whether you will send a series of follow-up emails to your subscribers then or just a single email offering them the material they subscribed to, the very first email they receive from you is the welcome email. The impression your welcome email makes is very important because it introduces the subscriber into your company and to some extent determines their decision to stay with you or unsubscribe.

Amazon SES announced about the support for the SMTP interface. Now you can use the Amazon SES SMTP server in your existing email sending systems, including G-Lock EasyMail and WPNewsman plugin for WordPress. As before, you can continue sending emails using the Amazon SES API as described in this tutorial. You can choose yourself which method works best for you. From this article you'll learn how to integrate G-Lock EasyMail with the Amazon SES SMTP interface.