How do you know if an email campaign is working?
Start with an email program that makes use of A/B testing, which will optimize your email campaign and convert prospects into subscribers by employing a more systemic approach.
When thinking about A/B testing – sometimes called split testing – the idea is to determine which subject lines, offers, layouts and designs work best to lure subscribers.
When implementing an A/B test, start with a goal, such as increasing the number of people who link to your landing page from 5 to 10 percent. Or perhaps your goal is to convince your recipients to subscribe to your offers and newsletters. Regardless, have a goal in mind before starting.