Why Drip Campaigns are Important to Any Marketing Campaign

Drip marketing is a kind of lead nurturing that is offered up in a measured campaign. It often takes place over a number of weeks or even as long as a year. The term comes from "drip irrigation," which delivers measured amounts of water during the planting process. With drip marketing, think of yourself as a farmer nurturing seeds that will become plants – or, in your case, clients.

Eight Ways to Avoid False Abuse Reports

avoid report abuse Eight Ways to Avoid False Abuse Reports

During an email campaign, your Internet Service Provider (ISP) will take notice if just a few recipients click on your message to report it as spam.

ISPs constantly monitor their networks for "abuse" reports, and if your company rings up even a few, they will block you from sending email from their servers. It's a classic case of "guilty until proven innocent", and often results from users who simply hit the spam button to unsubscribe.

8 Common Email Mistakes

bad email 8 Common Email Mistakes

Wonder why your last email marketing campaign failed? Tired of sending out thousands of emails only to see a lousy open rate and just a few conversions?

It's time to determine if you're making some common mistakes in your email campaigns. Email can go wrong in any number of ways, but fixing it usually doesn't take that long or cost that much money. Many mistakes are relatively simple to fix, after all.

Let's look at eight common errors:

Why Email Reigns Supreme Over Social Media

An avalanche of media attention has been focused on the alleged marketing juggernaut of Facebook, Google + and Twitter.

Facebook has 1.5 billion users and a devoted following – the average American user spends 40 minutes daily on the platform. They spend around 20 minutes in the gym.

Google +, not nearly as potent, still has a commanding audience of millions. Twitter signs up 135,000 new users daily and experiences 2.1 billion searches of its content every day.