It’s pretty easy to load a web page into an email marketing program and hit “Send” to send it as an email message. But what if the task is more complicated? What if the page content is updated regularly and you need to dynamically schedule email sending of an updated page after a certain event? For example, the web page is loaded every day and you need to automate sending a daily report that must be sent only after the editor approves it.
If you are using a 3rd party email service, for example MailChimp, to send email campaigns and one day you start getting warning messages from it, it means that something about your account or email activity raised a red flag with MailChimp.
The main reasons why MailChimp can send you warnings are:
Have you ever wondered why some marketing emails arrive straight to the Inbox while others end up in the junk or spam folder? The key factor that determines whether your email is filtered as spam or goes to your subscriber’s inbox is your sender and IP reputation. Though there are other factors, but they are less important.
An email service provider such as Constant Contact, MailChimp, GetResponse, or Aweber can serve well email marketers who want the sending process and all subsequent things such as bounce, unsubscribe, and complaint processing to be carried out by the 3rd party.
But you should be aware that while providing high deliverability, email service providers have strict terms and conditions. If you violate their terms and conditions, they will suspend your account and you may never be able to re-subscribe even if you use a different email address.
Every email marketer is interested in delivering their email messages to the recipient’s Inbox. That’s why G-Lock EasyMail7 has the capability to test the email placement and spam filtering before sending the email campaign. There are some email monitoring services that also allow to run email delivery tests but they charge a fortune for it.
As a business, sometimes you may need to sort incoming emails by different IMAP folders.
For example, if all emails come to the same email account, it is reasonable to move support tickets to the folder checked by the support team, orders – to the folder monitored by the sales department, marketing emails – to the promotions folder etc. Your inbound email stream could be well organized and each department would not waste time for searching their messages in dozens or even hundreds emails in the Inbox.
Sometimes it’s just easier to email a file than upload it to a server. If you run an online business, you may receive transaction confirmation emails with CSV attachments, or monthly sales reports with attached CSV documents, or support tickets with attachments. And you may need to regularly update your database with the data received via CSV files arriving as email attachments.
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Many who are new to email marketing start off on the wrong foot. They ‘spray and pray’ and hope that someone will click and buy, but are hit with angry complaints and find their emails blocked as spam.
But you can significantly improve your odds of reaching customers and prospects by taking the right steps.
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