As I'm working for the company selling email marketing software, people coming to our website often ask me how to send bulk emails. I decided to cover this question in this article. I divided it into three points: 1) how to get an email list; 2) how to send bulk emails and 3) how to track emails. On my opinion, these are 3 key elements of email marketing. Now let's stop over each point to learn how to do email marketing in the right way.

Many of us, email marketers, collect email addresses using an opt-in form on our website. Whether you will send a series of follow-up emails to your subscribers then or just a single email offering them the material they subscribed to, the very first email they receive from you is the welcome email. The impression your welcome email makes is very important because it introduces the subscriber into your company and to some extent determines their decision to stay with you or unsubscribe.

Amazon SES announced about the support for the SMTP interface. Now you can use the Amazon SES SMTP interface in your existing email sending systems, including G-Lock EasyMail. As before, you can continue sending emails using the Amazon SES API as described in this tutorial. You can choose yourself which method works best for you. From this article you'll learn how to integrate G-Lock EasyMail with the Amazon SES SMTP interface.

This must be the first question that concerns email marketers after they've got a list of subscribers. The most simple answer is follow the subscriber's preferencies if you give a choice of email frequency on the signup form. If you don't allow people to choose how often they want to receive emails from you, read this article for some tips on sending frequency.

When you send an email marketing campaign, you don't know in advance how effective it will be. But you can expect a higher response if you determine what works best for your recipients and what does not work at all. I'm talking about newsletter styles, designs, sending time and other parameters that do have impact on the recipient's response.

Here are 5 simple tests you can try to discover what works better for your audience:

Sure — knowing how to write a persuasive and attractive marketing email/newsletter is important, but knowing when to send that email is equally as important. You need to make sure that you send out emails at a time when consumers will be most receptive — otherwise, they'll just end up  just thinking your email is spam and keep it in their inbox for a while or worse — delete it immediately without even opening the letter. While there is no way to guarantee that a consumer will read your email, there are a few things you should take into consideration when sending them out. Continue reading below to find out what they are.

It has become extremely rare for ISPs to leave the port 25 open for external connections. This makes it impossible for email verifier programs to check email addresses for validity using a direct Internet connection. We kept it in mind when developing the Advanced Email Verifier and implemented two alternate options in the program:

Our G-Lock Email Processor offers great features for automatic attachment processing. With G-Lock Email Processor you can automatically extract attachments from incoming messages and save them to the hard disc. Plus, G-Lock Email Processor can rename the attachment based on your settings and save it to a folder under a new name. This program recognizes email attachments in most standard business formats, including PDF, TIFF, Word and Excel documents.

In some situations you may need to send a unique email attachment to each of your recipients. As an example, imagine that you want to attach an individual invoice in the .pdf format to each recipient.
 
You can follow these steps to accomplish this task with G-Lock EasyMail.

One of best email marketing practices says that you need to obtain the recipient's permission before sending emails to them. On the other hand, if you send relevant emails to your customers who purchased your product or used your service in the past, you may not worry about whether they want to receive your emails or not. It's supposed that nobody will complain about a relevant email even if they did not opt-in for it.

It sounds promising and opens more potential to email marketers eliminating the risk to be flagged as spammer. Let's dig deeper and see if you can really ignore the permission element in your email marketing campaign.