why-you-need-validate-email-leads

Why Email List Validation is Important for Email Marketing

The importance of email lead validation can't be exaggerated. But it's often missed by businesses and individuals that go in for email marketing.

What does email validation mean? It's a process that verifies whether or not an email address is deliverable and valid. That is when you send an email message to a recipient, the message is actually delivered and does not bounce because of the invalid user.

Some marketers don't think bounce emails are a serious problem. However, it is. The primary reason why you should validate your email list is because the bounce rate directly affects your sender reputation.

create-subject-lines-that-improve-open-rates

Skyrocket Your Open Rates With Irresistible Email Subject Lines

Reading, answering and deleting emails has become a significant part of an average office worker’s day. Studies show about one quarter of employees’ time is spent on emails, and each receives around 108 a day.

Those statistics come from research by McKinsey Global Institute and International Data Corp. and Radicati Group. As astonishing as these numbers are – and some people might laugh at 108 a day, receiving twice that or more – the statistics point to how incredibly difficult it can be to cut through the clutter with a message that works.

convert-site-visitors-customers

How to Convert Website Traffic into Leads and Paying Customers

So your website attracts a lot of visitors. How many of them are becoming customers?

Driving traffic is one thing, turning that traffic into paying customers is another. If you're running an online business, it's important for you to make those visitors become your clients and customers.

For helping you convert your website visitors into paying customers, I'd like to share 13 website conversion tactics with you. Whether you sell software, service or have a lead generation site, these 13 tactics will work for you.

glockapps

What’s Killing Your Inbox Deliverability and How to Improve It Today

No matter how perfectly you design your email, it is a waste of time if the email is delivered to the spam folder where your subscribers won't see it. This unenviable fate awaited one out of five marketing emails sent this year. So, it’s your task as an email marketer to improve Inbox deliverability and performance of your overall email campaign.

According to the email deliverability study conducted by Return Path, global email deliverability rates have dropped from 83% last year to 79% in 2015.