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Six Ways to Integrate Social Media into Your Email Campaign

While email remains the primary vehicle for many companies to reach customers and prospects, social media has emerged as potent force.

Combining both platforms makes sense and it's not terribly difficult to leverage them together to reach the highest number of prospects. Doing so will take strategy and tactics that allow you to build upon each element of the campaign.

In a recent survey by Ascend2, marketers reported that 41 percent of marketers incorporated social media into their campaigns, ahead of blogs, direct mail and public relations.