The easiest part about email marketing is writing a simple message to get readers interested in your products or services. The hardest part is getting them to open the email.
Improving your open rates – the percentage of people who view your email – remains a difficult but surmountable task. Mix a combination of strong subject lines and enticing copywriting with a promise of continuing offers and a clean list, and you will having a winning campaign.
Persistence, pure and simple, helps, too.
Once you nail the program down you can achieve at minimum a 20 to 30-percent open rate. To get to that point, you need to follow these tips: