Email Infrastructure Issues and How to Deal With Them

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

Marketers usually focus on the content of their email campaigns, subscribers’ lists, and engagement rates. However, there is another crucial aspect of the email marketing success — deliverability rate. Who does care about your impeccable email copy when it’s never delivered?

Email deliverability depends on the properly configured email infrastructure, and there is a list of tech things you need to be aware of as a marketer. If your company uses its own email infrastructure, you need to know the basics and be able to solve the issues with your tech team. If you trust email sending to the email provider, you should understand their capabilities and available options.

In this post, we will explain the fundamentals of the email infrastructure, describe what can potentially go wrong, and how to fix that.

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How DKIM Works for Non Technical People

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

This is the guest post written by Steve Chou.

Email spam is a huge problem among ISPs. Because email has no gatekeeper, anyone can send an email to whoever they want under any name and impersonate other senders.

What’s worse, spam can be sent out in massive volume by bots and networks of infected computers.

If you take a quick look at your spam folder, you’ll probably see fake or spoofed emails from well known companies and even your friends! For example, I receive at least 2 or 3 fake emails impersonating Paypal every day.

How does your ISP know the difference between a real and a fake email? One way to tell whether an email is genuine or not is with DKIM.

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