Posts Tagged ‘email marketing’

Enhance Your Email Deliverability With These 6 Actionable Ways

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

This is the guest post written by Nick Dimitriou.

You have created a great looking email, worked hard on getting the graphics right and ensured that your email looks good on all devices.

Wouldn’t it be a pity if it was not delivered to your subscribers’ inbox and ended up in their spam folder instead?

Deliverability is a hot topic for email marketers. Email providers, such as Gmail, Yahoo Mail & Outlook are constantly innovating on how to provide the most productive email inbox to their users, as this is a very competitive market.

How to Increase Sales Even with Tiny List

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

There is no secret that each email marketer is aimed at growing his subscriber base. More subscribers, more sales. It’s true to some degree. But you should not forget that you will pay more to your email service provider as far as your list is growing.

With that in mind, what you should focus on is trying to make more sales from your existing list. Try to get more profit from your current leads instead of relying on new subscribers. I do not want to tell that you should not grow your list at all. Yes, you should, and it’s good if your subscriber base is expanding. I just want to tell that it should not be the priority. The priority is to maximize the profit from your existing email list.

Below are 10 email marketing practices you can utilize to increase sales even with a tiny list:

The Best Formula for Writing Subject Lines

Written by Julia Gulevich. Posted in Blog, Email Marketing Software

The main factors affecting email open rate are the sender, Subject, frequency, sending date/time and the nature of the message. Personal messages get a higher attention, followed by timely news. At the other side are pure email marketing newsletters and offers that look too good to be true. As your email will be competing with dozens of other marketing emails in the reader's Inbox, check out the tips below for good ideas how to write the Subject line.