Email List Validation: Why is it Important for Email Marketing
The importance of email list validation can't be exaggerated. But it’s often missed by businesses and individuals that go in for email marketing.
What does email validation mean? It's a process that verifies whether or not an email address is deliverable and valid. That is when you send an email message to a recipient, the message is actually delivered and does not bounce because of the invalid user.
Some marketers don't think bounce emails are a serious problem. However, it is. The primary reason why you should validate your email list is because the bounce rate directly affects your sender reputation.