Tips and Tricks to Improve Your Email Deliverability in 2020
This is the guest post written by Iuliia Nesterenko.
In general terms, email deliverability is an indicator that tells you if your emails are successfully being delivered to your recipient’s Inbox.
Different email clients have a different Inbox structure: Gmail has 5 default categories (3 basic and 2 optional); Outlook allows to create 2 tabs; Yahoo Mail offers a tabbed interface where you can create a tab based on your own emails; other clients have their own categories. But whatever the client, emails are considered delivered if they land to Inbox or any of its tabs and not to Spam.