How to Identify a Bad Email List and Convert It into a Good One
Email is still one of the best ways to contact your subscribers and prospects and convert them into buyers. The research shows that the customer conversion via email has increased by 4X in the last few years.
But email is effective if you send to people who want to hear from you. If you send to a "bad" list, your marketing efforts are useless and can have a negative impact on your business because: