Posts Tagged ‘wpnewsman’

Top 5 Reasons Why Your Emails Bounce and How to Reduce Your Bounce Rate

Top Reasons Why Your Emails Bounce and How to Reduce Them

When an email message is not delivered to the recipient and returned to the sender, we call it bounce. The bounce can be temporary (a "soft bounce") and permanent ("hard bounce").

Bounce messages are a part of email marketing. Sometimes they happen because of problems that are beyond your control, and sometimes they come because something is wrong with your message or your email process setup.

In order to send more successful email campaigns, you need to understand why your emails bounce and what you can do to minimize your bounce rate.

How to Create a Perfect Landing Page to Collect Subscribers

A landing page in online marketing helps tell your story and create a relationship with potential customers. It's where people who have clicked on your banner advertisement, email pitch or Facebook post will "land" to learn more about your business.

Landing pages are a huge part of any inbound marketing strategy, but one with a broken link, an insipid design or a poorly conceived offer will fail. A landing page that works correctly with a well-executed design and an offer that connects with the reader will draw repeated business.

7 Quick Tips for a Perfect Welcome Message

One of the easiest ways to dramatically impact your conversion rate is to engage with your users in a way that brings them back to your website. And one of the best ways to obtain permission to contact them via email is through an opt-in form on your website. After they subscribed, the very first email they receive from you is the welcome email. The impression your welcome email makes is very important because it introduces the subscriber into your company and to some extent determines how long they will stay with you.

Check the list below and make sure your welcome message includes these 7 "must-have" things: