Posts Tagged ‘email verifier’

5 Pieces of Advice on How to Restore the Sender’s Reputation

This is the guest post written by Donald Fomby.

With so many startups, firms and international companies utilizing email marketing as a means of raising brand awareness, some will inevitably become more welcome than others in inboxes across the globe. Whether you have an already developed email marketing strategy in place or are looking for ways to generate relevant leads by introducing it to your business model in the near future, the sender’s reputation of your campaigns should be taken into account.

Email List Validation: Why is it Important for Email Marketing

The importance of email list validation can't be exaggerated. But it’s often missed by businesses and individuals that go in for email marketing.

What does email validation mean? It's a process that verifies whether or not an email address is deliverable and valid. That is when you send an email message to a recipient, the message is actually delivered and does not bounce because of the invalid user.

Some marketers don't think bounce emails are a serious problem. However, it is. The primary reason why you should validate your email list is because the bounce rate directly affects your sender reputation.

Why MailChimp Suspended My Account

Why MailChimp Suspended My Account

MailChimp is known to work with an abuse-prevention system to make sure their infrastructure stays healthy and free of activity that violates the CAN-SPAM Act or their Terms.

So, if their abuse-prevention system or human team notices that something about your account or email campaigns raised a red flag, you will find your account suspended by MailChimp.

Below is a list of factors that could cause a red flag with MailChimp:

Best Practice of Bounced Email Handling

A bounced email is an electronic message returned to the sender because it was not delivered to the recipient for some reason. To understand possible reasons of email bouncing, let's go deeper into theory and trace the path the message takes from the sender's computer to the recipient's Inbox.

To reach the target recipient, the email message must successfully pass through numerous phases. Your email newsletter software sends the emails to your SMTP server or to your ISP SMTP server (it depends on the SMTP server you use). The SMTP server gathers the emails and puts them in a queue, then it sends the messages to the SMTP servers of your recipients' Internet Service Providers by establishing a conversation with the SMTP servers, i.e by connecting to the port 25 on the recipient's SMTP server. The recipient's SMTP server tells the sender's server if it is ready to receive the message or not. If it is not, the sender's mail server terminates the connection and will try again later.

Choosing Email List Verifier Software

Top 10 Questions You Should Ask Before Spending Your Hard Earned Dollars

Email marketing is one of the quickest and most cost effective ways to reach the target audience today. The more subscribers you have, the more you can profit from your list. But not only the list size does matter. To succeed in email marketing, you have to care about your list quality. You have to check the email addresses for validity and remove bad emails forever to avoid sending to invalid addresses, protect your email server domain from getting blacklisted and increase your email campaign performance.

There are many email verifier tools out there. How do you choose the best email list cleaner software? Follow these tips to avoid spending your hard earned money for a bad program.