As I'm working for the company selling email marketing software, people coming to our website often ask me how to send bulk emails. I decided to cover this question in this article. I divided it into three points: 1) how to get an email list; 2) how to send bulk emails and 3) how to track emails. On my opinion, these are 3 key elements of email marketing. Now let's stop over each point to learn how to do email marketing in the right way.
How to Get an Email List
If you are going to buy email addresses or harvest them on the Internet, stop and think for a while. Think about what you want to achieve by sending bulk emails. Do you want to send emails blindly in the hope to get a quick short-term profit? Or do you aim at long-term perspective and hope to get profit from your list again and again?
If you are serious about email marketing and your goal is to build a long-term relationship with your list to get profit, buying or harvesting email addresses is not the way to go. I know it's the quickest way to get an email list but there are at least 2 reasons for NOT doing it:
- Those people don't know you and don't expect emails from you. They are likely to treat your emails as spam and hit 'This is spam' button in their email clients. If your emails generate many spam complaints, this hurts your sender reputation and deliverability. But the worst thing is that the ISP can shut your account down for sending spam emails.
- You can't be sure that all email addresses you buy are valid. The list is likely to contain many invalid and spam trap emails. If you hit a spam trap account, you are labelled as spammer. Again, your sender reputation is spoiled and you come into troubles with your ISP.
With that said, the best way to get free email addresses for sending bulk emails is by using a signup form on your own website or blog. People will come to your site and subscribe consciously. This is what is called permission in email marketing. People permit you to email them by giving you their email addresses.
If you have a blog powered by WordPress, you can use our double opt-in plugin
to put a signup form to your blog. Or, you can consider creating a squeeze page to collect subscribers. This is a standalone page where you place a signup form and give them some incentive to subscribe. You can give them a PDF report, an e-book, a free download, a discount to buy something from you in return for their email address. You can read more about squeeze pages in our Email Marketing Secret #1 PDF report
Once you see people to come and subscribe, you can start sending emails to them.
How to Send Bulk Emails
There many web based and desktop email sender programs out there. You only have to choose the one that meets your needs better. If you want to send bulk emails from your computer maintaining your in-house email list, desktop email marketing software is what you need. For instance, G-Lock EasyMail
allows you create an email newsletter, send it to your list and then process bounced emails — all inside the program.
Before you send the email to the whole list, don't forget to test your email newsletter. How to send a test email? It's very simple. Setup email accounts with big free ISP like AOL, Yahoo, Hotmail, Gmail and add your test emails to one group in G-Lock EasyMail. This will be your test group. Send a copy of the email to your test group. First of all, see if you received the message into the Inbox or into the Junk folder. If the message arrives into the Junk folder, you have some food for thought. Check your message content for the words that could trigger anti-spam filters. Also, check the links you use in the email. If they are coming from blacklisted domains, they may be the cause for the message filtering. Then, look at the whole message formatting to be sure it's not broken. Make sure all the links are working. When everything is OK, send the email to the whole list.
As a good email marketer, you can't simply send the email and forget it because if you don't know how the recipients treat your message, you won't be able to send them what they need or take any profit from your list.
So, the next step is to track the recipient's activity on your message.
How to Track Emails
Again, you can find many email tracking services on the Internet. I googled the "email tracking service" phrase and got 10+ pages. Just choose the service that suits you best. G-Lock EasyMail software works well with our G-Lock Analytics email tracking service
. In addition to tracking email opens and link clicks, G-Lock Analytics tracks who printed and who forwarded the message, who actually read the email and who simply skimmed or glanced it. You will also get the report about the email clients your recipients used to open your email — you will know which email clients/web based accounts you need to tailor your email for.
Needless to say, you must handle unsubscribe requests. G-Lock Analytics helps you with this task too. It provides you with the unsubscribe link that you can insert into your email. When a recipient clicks on the unsubscribe link, G-Lock Analytics records the click and the recipient's email address is added to the "Unsubscribe recipients" report. You can download the report to a file at any time and remove unsubscribed emails from your list.
You can use G-Lock Analytics with any email sender software that allows edit the message HTML source because this is where you need to add the tracking script. But if you send emails with G-Lock EasyMail, software does almost everything automatically. Just watch this quick video to learn how to track emails using G-Lock Analytics service
Well, I hope you get the idea how to send bulk emails now. You need to put some time and effort to set your email marketing program running. To start, simply follow these steps: