How to Create and Send Newsletter Using G-Lock EasyMail7
In this post we give step-by-step instructions for how to send email newsletters using our email marketing software, G-Lock EasyMail7.
In a nutshell, our bulk email marketing solution for Windows provides all you need to create and send personalized email newsletters at your desktop.
This guide assumes that you have already installed G-Lock EasyMail7 onto your computer and activated it. If you have not done it yet, you can download G-Lock EasyMail7 at this page.
Now follow the steps below to create and send your first newsletter using G-Lock EasyMail7.
Step 1. Create Outgoing SMTP Mail Server Account.
Open G-Lock EasyMail7 and login.
Click on the “Workplace” menu.
Click on “Email Server Accounts”.
Click on “Add New”.
Enter the account name and your sender information. If you have a separate email account for returned emails, enter it into the " (Bounce) Return Email Address" field. By default returned messages will arrive at your email address you send emails from.
Now click on the Delivery Options tab and choose the delivery mode from the menu.
In addition to sending emails through the SMTP server, G-Lock EasyMail7 supports other delivery options such as IIS SMTP Service Pickup, saving message to the folder and sending via Amazon SES API.
You can choose the IIS SMTP Service Pickup and save message to the folder options if you are running a local mail server, which has a pickup directory. In this case, the program does not send using SMTP. It creates an .eml file in the pickup directory for each message, which will be used directly by your mail server. The mail server picks up the .eml file and sends it.
G-Lock EasyMail7 will create the messages in the pickup directory very quickly – up to 270 messages per second, size 110kb, or up to 382 messages per second, size 62kb, so it might be required to slow down or limit the number of messages per hour, if your server runs out of resources.
To send emails through the SMTP server, select the “Send via SMTP Server” delivery option and enter the SMTP server information.
To test the account, click on the “Test” button. Enter a test email address and click OK.
If the SMTP settings are correct, you will receive an email message saying that your SMTP settings are correct.
If the SMTP settings are not correct, the program will show you the error log. Fix the problem and test the SMTP settings again.
When the test passes, click OK to save the account settings.
Here you can read about how to choose the right SMTP server for email marketing
Step 2. Create Contact Group.
The second step is to create a contact group.
G-Lock EasyMail7 allows you to create a group and load contacts at one go without the need to use the import wizard.
Click on the <- button to return to the program main window.
Click on “Contacts” at the left pane.
Click on the arrow below the “Group” button.
Select the option depending on the format of the file/database you want to load the contacts from.
Select the file on the disk and click “Open”.
Enter a group name. By default the program uses the file name as the group name.
Put the check marks for the fields that you want to import into the group and do the field mappings. If the field names in your file match the field names in G-Lock EasyMail7, these fields will be mapped automatically.
If the field names in the file do not match the field names in G-Lock EasyMail7, map the fields manually by choosing the right field name from the drop down menu in the “EasyMail Field” column.
The field containing the email address is required for mapping. Other fields are optional.
Important! If there is a field with the subscription status in your file and you want to import it, map this field to the EasyMail7 “Subscribed” field and type the subscribed status in the “Format” field. For example, if the subscribed status is “Confirmed” in your file, type “Confirmed” in the “Format” field. The program will import subscribed users with the status 1 and unsubscribed users – with the status 0.
If you map the field with the subscription status to the EasyMail7 “Subscribed” field and leave the “Format” field empty, the program will import all users with the status 0 (unsubscribed).
If you do not have a field with the subscription status in the file or do not map this field during the group creation, the program will import all users with the status 1 (subscribed).
If you have a field with the subscription date/time in the file and want to import this field, map this field to the EasyMail7 “Subscribe_Date” field and select the correct date format in the “Format” field. The date format must match the date format in your file.
After the fields are mapped, click “Create”.
Important! If you have a Windows 64-bit system or installed the EasyMail7 Server on a clean machine without Microsoft Office, then you must download Microsoft Access Database Engine 2010 Redistributable (AccessDatabaseEngine.exe) for 32-bit systems and install it in the passive mode to be able to create groups directly from MS Access, MS Excel 97-2003, or MS Excel 2007-2013 files.
Go to Start -> Run.
Type the local path to AccessDatabaseEngine.exe /passive
Example: D:\temp\AccessDatabaseEngine.exe /passive
Step 3. Setup Bounce Handler.
The bounce ratio is the number of undelivered emails versus emails you sent. If you send emails through the Amazon SES API or SMTP server or through the Mandrill SMTP server, the bounce ratio must not exceed 5%. If higher, your account will be suspended. Plus, your emails may get blocked by providers such as Yahoo! and Gmail and never reach the inbox.
To setup the Bounce Handler in G-Lock EasyMail7:
1. Click on “Bounce Handler” at the left pane.
2. Click on “New Email Server Account” on the menu bar.
3. Enter your Incoming (POP3 or IMAP) Mail Server Settings.
4. Click OK.
Here you can find more information about how to configure and use the Bounce Handler
Step 4. Compose Email Message.
The next step is to create an email message.
The quickest way to create the message is by using a template from the program’s template store.
G-Lock EasyMail7 includes a rich collection of professionally designed and tested HTML email templates that you can download and use for the message design.
Click on the “Mail” tab at the left pane.
Click on “Template Store” under the Home menu.
Choose the template.
Click on “Download template”.
When the template is installed, close the Template Store and click on “Templates” at the left pane.
Hover the mouse over the template name and click on “Create new message”.
The message editor will open where you can customize the message as you need by adding your company name, message text, merge fields etc.
In addition, you can load the message from a HTML file or web page. Click on the “New Message” button under the Home menu.
Type the message text in the “Edit Message” window, or click on the File menu and select “Load Web Page” or “Load HTML File” option depending on where you want to load the message from.
You can fully customize the message using the HTML options and Merge menu.
Feel free to add text, images, change logos, colors, etc.
Step 5. Personalize Email Using Merge Tags.
Our email sender software allows you to personalize your email messages using special tags. When the message is sent, the tag is replaced by the value read from the specified field in the address book.
For example, if your group includes the "First_Name" field, you can customize your message for each recipient by including their first names into the message.
Use the “Merge” menu to merge the field you wish.
For example, Hi %%First_Name%%, will look like Hi Julia, when the subscriber receives the message.
Click on the “Preview” tab at the bottom of the Edit Message window, select the group and switch between the recipients in the group to see how the message will look for each recipient. The program shows the message preview for the first 10 recipients in the group.
Step 6. Insert the Unsubscribe Link.
Do not forget to add the unsubscribe link to allow your subscribers to opt out easily.
G-Lock EasyMail7 is supplied with the ready to use unsubscribe URL and allows you to quickly merge it into the message.
Just select “Unsubscribe link” from the Merge menu.
You can also customize the default unsubscribe link and have different unsubscribe links for each group and database.
Step 7. Check Message Spam Score.
Before you send the message, it’s a good idea to check your message spam score to ensure it will pass through anti-spam filters at the recipient’s end.
Click on “Spam Check” button and wait.
If your score is less than 5.0, it is OK to send the email. If the spam score is more than 5.0, click “Close” and make the corrections according to the spam test report to avoid deliverability problems. The common reasons for a high spam score are: too many images and few text, embedded images, spam trigger words (viagra, etc.), mismatch of the message Subject in the header and HTML source, links from blacklisted domains.If your spam score is normal, you can send the message.
Step 8. Send Test Message.
Before you send the message to the whole group or database, it’s highly recommended that you send a test message to yourself to check if it looks well in the email client when received.
For this purpose, we recommend that you create a group with your test email addresses and use it for sending a test message before each campaign.
To send a test email message:
1. Select the account in the “From” field.
2. Type the message “Subject”.
3. Click “Send”.
4. Select “Test” from the “Send” button menu.
On the “Send Test Email” window choose either the “To email:” or “Group” option.
To quickly send a test message to one or several email addresses, choose the “To email:” option and type email addresses separated by comma or semicolon.
If you have a test group, choose the “Group” option.
You can add email addresses to which you do not want to send the test email to the Exclusion list by using the > button.
Check mail on your test email addresses to see how the message displays. If any corrections are needed, you can make them now and re-send a test message.
Step 9. Send Message to the Group.
After you make sure the message displays in the right manner, you can send it to your contact group. Select the group in the “Group” field and click “Send”.
Select “Immediately” from the “Send” button menu.
Step 10. View Sending Log.
You can watch the sending process in the Outbox. This is where sent emails are stored.
After the sending is complete, you can click on “View Log” and look at the general sending log of the message.
In addition, you can click on “Processed”, “Sent” and “Failed” to look at processed emails (sent + failed), sent and failed (not sent) emails.
This is how to create and send an email newsletter with G-Lock EasyMail7.
Got questions? Ask them through our contact form. We will do our best to help you resolve your problems and answer your requests.
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Excellent Support and a Great Product
I have used EasyMail7 since January this year and it does everything I need it to very well. There are a few features missing that I would like to see added at some point but I would say that it is the best desktop email sending software out there.
The service is the best part, its second to none. There have been numerous times when I have had to contact support for help when changing the server that the software runs on, and if they cannot help me fix the problem via live chat they use teamviewer to remotely log into your computer and fix the problems themselves.
There are also regular updates adding more and more great features, but what I would like to see incorporated at some point are automatic feedback loops and a better unsubscribe system.
Thanks Glock team!